Admos asked us to create and produce a mini video to announce their Best New Year’s Wishes in a digital way. The video was to be creative and to reflect the dynamic, uptempo and design environment that identifies Admos. [email protected] in a New Way Of Working environment is the standard.
A ballzy job
A couple of moodboards and scenarios later, we decided to go for the anamorphosis, a phenomenon of optical illusion. (wikipedia : Anamorphosis is a distorted projection or perspective requiring the viewer to use special devices or occupy a specific vantage point (or both) to reconstitute the image)
We decided to “play » with the logo and use christmas balls as the starting point for the optical illusion.
It’s all about Point of View
Once fixed and hang up in a 3D Admos logo shape – at the exact projected and determined spots – the balls were shot in a random way being part of the Xmas office scene. Moving the camera into the correct angle and the balls become the Admos logo.
The perfect way of demonstrating that the correct « point of view » is important for architects.