Practical and elegant
The founders asked for a visual identity that expressed their practical mind-set and penchant for simplicity. We stayed on brief by ‘flattening’ their clips into a logo with perfectly, straight lines. After adding the black and white for elegance, they were ready to sell.
The website we created tells their brand story in the authentic style of the founders. It’s totally dynamic with a constant flutter of movement. We ensured that the jewellery stays the total focus of the site, and that online sales remain easy for everyone involved.
Brought to life
Videos are almost essential in marketing for fashion today. People want to see not just how things look, but also how they move, flow and sway. The founders trusted us to produce a short animated film that showed women of all ages wearing the jewellery.