European at heart
With Europe in their name and European institutions as their focus, we created a stylized ‘E’ as the centrepiece of their identity. We selected a subtle blue colour for their overall brand, and florescent orange, green and pink for each of their services.
We designed a brand architecture for their different services and seamlessly integrated the ‘E’ into their marketing materials with our signature colourful approach to reinforce their brand.
For their website, we selected breath-taking visuals that pop off the screen and reinforce their philosophy. The brand experience is a stark contrast from the traditional public affairs consultancy with institutional photos and blasé colour schemes.