For the launch of its new district project in Tournai, the real estate company leant on us for the new Identity of the project and all the communication and marketing materials destinated to potential buyers and investors.

Concept & logo research

Les Jardins de la Pasture - Photo-batiment

Everyone’s district

Les Jardins de la Pasture fosters a harmonious cohabitation incorporating apartments, businesses, shops, student’s bedsits and wealthier settings all surrounded by green space. Everyone is welcome to contribute to a peaceful coexistence.

Identity Application

Coherent graphical style

Our strategy was to obtain and maintain a coherent graphical style throughout the whole production process. We created a recognizable brand by determining fixed colors, defining an appropriate typography, creating detailed commercial floorplans and image positioning. The added value is the occasional use of production materials (such as grey cardboard and small metallic screws) to simulate the construction universe.