Concept & logo research
Les Jardins de la Pasture fosters a harmonious cohabitation incorporating apartments, businesses, shops, student’s bedsits and wealthier settings all surrounded by green space. Everyone is welcome to contribute to a peaceful coexistence.
Coherent graphical style
Our strategy was to obtain and maintain a coherent graphical style throughout the whole production process. We created a recognizable brand by determining fixed colors, defining an appropriate typography, creating detailed commercial floorplans and image positioning. The added value is the occasional use of production materials (such as grey cardboard and small metallic screws) to simulate the construction universe.