Celebrating achievement
The ‘farewell book’ we designed honoured the executive’s lifetime of achievement and continues to inspire new ‘McKinsey stars’ to follow in his footsteps. We structured the content to follow the long arc of his career, and accentuate the exceptional insights he has offered to clients over decades of service.
Beautiful and enlightening
Corporate photography of the executive at work would have been too predictable and cliché. Instead, we used the executive’s love for the arts as the basis for selected photography, making the book as beautiful to see as enlightening to read.