It can be tough for parents to find activities for kids in Belgium. The app that the entrepreneurs dreamed up would help parents to find, discover and share kid-friendly activities of all kinds. Our first task was to brand the concept and get it pitch-ready. We created the name ‘Tam Tam’ and designed a fun logo with playful font and all sorts of other branded illustrations.
When it was time to design and develop the app, we focused on showing how the service would look, feel and work within a simple user-interface. Just to make sure it was crystal clear, we produced a short animated video to explain the concept. BMP management loved Tam Tam at the pitch- especially the branding.