Easyfairs Activity Report 2020
WhiteSpring asked Victoria to develop its website. With her inspiring universe of coaching with horses, it is with pleasure that we did this job. Browse through this case study and discover a soft, relaxing and human universe.
Employer Branding
To mark the occasion, Easyfairs wanted to rework its image and its way of communicating to give it more modernity and character. So we created a set of elements and shapes all coming from a grid based on the Easyfairs logo. The grid allows us to create coherent and fair elements while keeping a great diversity. This diversity and multitude of elements represents the complete and diverse world of the event industry.
A playfull universe
Whether they are used alone, with others, in large or small, this graphic universe allows a multitude of different compositions. The different colors bring rhythm and the different shapes bring dynamism. This universe is infinitely declinable and is very conducive to the creation of pattern.
A vibrant Activity Report
Once the different elements, codes and colors were established, we were able to develop the annual report. Treated with different sizes, orientations and colors, the shapes dress the different pages in an infinite number of ways. This infinity of options makes the richness of this universe.
Pixels make shape
Once the different elements, codes and colors were established, we were able to develop the annual report. Treated with different sizes, orientations and colors, the shapes dress the different pages in an infinite number of ways. This infinity of options makes the richness of this universe.
A playful and dynamic universe directly inspired by the event industry
